Media Markt SWOT Analysis
Here is a detailed SWOT analysis of Media Markt covering strengths, weaknesses, opportunities and threats.
Media Markt Strengths
- It has well established brand equity as it is Europe’s largest retailor and second largest retailer in world for consumer electronics
- The company is present in Germany ,East Europe and Africa
- It has specialty in limited range of products and generous profit margins
- Customers not only profit from large selection but also save time and money
- Association with World Cups and other sporting events enhanced its brand visibility
Above are the strengths in the SWOT Analysis of Media Markt. The strengths of Media Markt looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Media Markt Weaknesses
- The brand recall is limited outside Europe and has less global exposure
- Company is facing controversies due to alleged harmful environmental business practices
These were the weaknesses in the Media Markt SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Media Markt Opportunities
- Growing consumer electronics market in Europe which is ahead of US already
- Customer preference changes frequently so being customer oriented is the sign of success in this industry
- Tapping emerging economies
Above we covered the opportunities in Media Markt SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Media Markt Threats
- Increasing raw material prices required for making consumer electronics instruments
- Evolving consumer preferences as it is most technological challenging sector
The threats in the SWOT Analysis of Media Markt are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Media Markt SWOT analysis.
About Media Markt
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Media Markt Overview | |
|---|---|
| Parent Company |
Media Markt |
| Category |
Consumer electronics |
| Sector | |
| Tagline/ Slogan |
I am not stupid |
| USP |
Save time and money |
| Media Markt STP | |
| Segmentation |
Price and quality cautious group |
| Target Market |
Middle and upper middle class group |
| Positioning |
Top quality brand name products |
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