Lululemon SWOT Analysis
Here is a detailed SWOT analysis of Lululemon covering strengths, weaknesses, opportunities and threats.
Lululemon Strengths
- Lululemon Athletica is one of the leading sports & athletics retail chain based out of USA.
- Lululemon has joined with fashion designers to produce new clothing styles and widen their product lines.
- The company has its presence at over 400 locations.
- The brand has a employee base of more than 30,000 people working across geographies.
- Good advertising and marketing of the brand has increased its brand awareness.
- The company is continuously producing new styles of sports apparel for men, women & kids.
- Lululemon has a strong social media & digital marketing strategy to target the young generation.
- The online shop offers full range of apparels, shoes, dresses, bags etc. which are directly delivered to customers.
- The annual revenue of Lululemon company is approximately $8 billion.
Above are the strengths in the SWOT Analysis of Lululemon. The strengths of Lululemon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lululemon Weaknesses
- Limited global penetration compared to competitors despite high quality apparels
- Brand recall is less as compared to international sports & apparel companies
These were the weaknesses in the Lululemon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lululemon Opportunities
- The world sports apparel industry is expected increase manifold
- The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active
- Better reach and penetration into emerging economies can increase business
- Lululemon can tie-up with sports brands & sponsor sports events
- Tie-up with sports events, teams and acquisition of smaller companies can give a boost to the company.
Above we covered the opportunities in Lululemon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Lululemon
Lululemon Threats
- Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names
- Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious shoppers
- Economic crisis and recessions can impact sales of the brand
The threats in the SWOT Analysis of Lululemon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lululemon SWOT analysis.
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About Lululemon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lululemon Overview | |
|---|---|
| Parent Company |
Lululemon Athletica |
| Category |
Athletic clothing retail |
| Sector | |
| Tagline/ Slogan |
Jealousy works the opposite way you want it to |
| USP |
Yoga apparel for people to live long, healthy and fun lives |
| Lululemon STP | |
| segmentation |
Sports ,health cautious men and women |
| Target Market |
Urban upper middle class individuals |
| Positioning |
Exclusive quality in sports and yoga apparel |
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