Here is a detailed SWOT analysis of GOME Electrical Appliances covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of GOME Electrical Appliances. The strengths of GOME Electrical Appliances looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the GOME Electrical Appliances SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in GOME Electrical Appliances SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of GOME Electrical Appliances are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GOME Electrical Appliances SWOT analysis.
About GOME Electrical Appliances
The table below gives the brand overview along with its target market, segmentation, positioning & USP
GOME Electrical Appliances Overview | |
---|---|
Parent Company |
GOME Electrical Appliances Holding Limited |
Category |
Specialty Stores |
Sector | |
Tagline/ Slogan |
- |
USP |
Largest electric appliances retailer |
GOME Electrical Appliances STP | |
Segmentation |
People from China and Hong Kong |
Target Market |
People looking for electrical appliance purchase |
Positioning |
Largest retail chain of electrical appliances east Asia |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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