Here is a detailed SWOT analysis of Petsmart covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Petsmart. The strengths of Petsmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Petsmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Petsmart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Petsmart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Petsmart SWOT analysis.
About Petsmart
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Petsmart Overview | |
---|---|
Parent Company |
PetSmart, Inc. |
Category |
Speciality Stores |
Sector | |
Tagline/ Slogan |
Happiness in store |
USP |
Sale of specialty pet supplies and services |
Petsmart STP | |
Segmentation |
Pet owners looking for supplies and accessories for pets |
Target Market |
Upper middle and middle class pet owners |
Positioning |
Retail chain doing business in the United States |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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