Pantaloons SWOT Analysis
Here is a detailed SWOT analysis of Pantaloons covering strengths, weaknesses, opportunities and threats.
Pantaloons Strengths
- Pantaloons is one of India’s largest retailer having 100+ stores across 40 cities in India
- Pantaloons is one of the largest retailer by market capitalization and revenue in India
- It manages high number of purchase orders
- It is always updated with changing consumer preferences
- Pantaloons is a popular brand with a high presence across India
- Strong online presence of the brand helps to tap the internet market
- Pantaloons offers a wide variety of clothes for men, women and children
- Advertising, branding and discounts have enabled the brand to capture the youth
Above are the strengths in the SWOT Analysis of Pantaloons. The strengths of Pantaloons looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pantaloons Weaknesses
- Intense competition from retail stores and online shopping brands means limited market share growth for Pantaloons
- Too many options for customers hence high brand switching and low brand loyalty
These were the weaknesses in the Pantaloons SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pantaloons Opportunities
- Pantaloons can increase the footfalls by increasing ATL – TV commercial promotions
- India is fast emerging as retail hub for top brands as government allowed FDI in single brand and multi brand retail
- Organized retail is only small percentage of total Indian retail industry
- Tie-ups with fashion institutes and even online brands can help increase sales for Pantaloons
Above we covered the opportunities in Pantaloons SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Pantaloons Threats
- Strong competition from unorganized retail sector in India affects business of Pantaloons
- Government policies are not well defined in emerging markets
- Online shopping is emerging trend in consumers due to convenience which is taking away market share of retailers like Pantaloons
The threats in the SWOT Analysis of Pantaloons are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pantaloons SWOT analysis.
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About Pantaloons
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pantaloons Overview | |
|---|---|
| Parent Company |
Aditya Birla group |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
In love with life, in love with fashion; Rewrite rules retain values |
| USP |
Pantaloons offers value for money with quality apparel in India |
| Pantaloons STP | |
| Segmentation |
People looking for good quality affordable apparel |
| Target Market |
Middle and upper middle class urban families in India |
| Positioning |
Pantaloons is a highly fashionable brand with affordable prices |
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