Here is a detailed SWOT analysis of Dollar General covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Dollar General. The strengths of Dollar General looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Dollar General SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Dollar General SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Dollar General are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dollar General SWOT analysis.
About Dollar General
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Dollar General Overview | |
---|---|
Parent Company |
Dollar General Corp. |
Category |
Discount Stores |
Sector | |
Tagline/ Slogan |
Save Time. Save Money. Every day! |
USP |
Small shopping plazas or strip malls in local neighborhoods |
Dollar General STP | |
Segmentation |
Customers looking for consumer goods at discounted prices |
Target Corporation Group |
Middle and upper middle class households |
Positioning |
Dollar General has more locations than any other retailer in America |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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