Here is a detailed SWOT analysis of Myer covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Myer. The strengths of Myer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Myer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Myer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Myer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Myer SWOT analysis.
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About Myer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Myer Overview | |
---|---|
Parent Company |
Myer Group |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Myer is my store |
USP |
Mid to high range stores |
Myer STP | |
Segmentation |
Price conscious group targeted departmental store |
Target Market |
Middle class and upper middle class individuals |
Positioning |
Styles and quality |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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