Winners SWOT Analysis
Here is a detailed SWOT analysis of Winners covering strengths, weaknesses, opportunities and threats.
Winners Strengths
- Canadian store with strong domestic presence
- Incredible range of brands under one roof increase customer time in store
- Attractive seasonal promotional offers
- The brand maintains an ecommerce website as well as a blog discussing fashion and trends.
- Over 200+ stores across Canada
Above are the strengths in the SWOT Analysis of Winners. The strengths of Winners looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Winners Weaknesses
- The brand does not have its own concept of flagship stores which kills the exclusivity of the brand.
- Limited global penetration despite huge potential
These were the weaknesses in the Winners SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Winners Opportunities
- Promotional offers could help to increase product portfolio and spread strongly into domestics market
- penetration in emerging economies
- More marketing and advertising need to be done in order to make awareness
Above we covered the opportunities in Winners SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Winners Threats
- Evolving consumer preferences could increase marginal pressure on product variety expansion
- Extremely competitive environment so could be easily substituted by other products
- Strong competition from already established brands and local market
The threats in the SWOT Analysis of Winners are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Winners SWOT analysis.
About Winners
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Winners Overview | |
|---|---|
| Parent Company |
Winners |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Find fabulous at less |
| USP |
High fashion at low prices |
| Winners STP | |
| Segmentation |
Fashion conscious group |
| Target Market |
Middle class and upper middle class individuals |
| Positioning |
Affordable fashions |
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