Twenty Four Seven Convenience Store SWOT Analysis
Here is a detailed SWOT analysis of Twenty Four Seven Convenience Store covering strengths, weaknesses, opportunities and threats.
Twenty Four Seven Convenience Store Strengths
- Only store to be open round the clock
- Offers wide range of services including Couriers domestic and international, PVR movie tickets, Air, Rail & Bus tickets, Drop boxes for cheque payments or various services
- Low labor cost of skilled ones
- Increasing number of people in earning category
- Good brand presence and service offerings
Above are the strengths in the SWOT Analysis of Twenty Four Seven Convenience Store. The strengths of Twenty Four Seven Convenience Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Twenty Four Seven Convenience Store Weaknesses
- It is a beginner in the retail field and has comparatively less experience
- Not much advertising, less visibility
These were the weaknesses in the Twenty Four Seven Convenience Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Twenty Four Seven Convenience Store Opportunities
- Open more stores across the country
- Improve visibility and carve a niche for itself
Above we covered the opportunities in Twenty Four Seven Convenience Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Twenty Four Seven Convenience Store Threats
- Strong foothold of competitors
- People may not trust it this early in business
The threats in the SWOT Analysis of Twenty Four Seven Convenience Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Twenty Four Seven Convenience Store SWOT analysis.
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About Twenty Four Seven Convenience Store
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Twenty Four Seven Convenience Store Overview | |
|---|---|
| Parent Company |
Godfrey Phillips India Limited |
| Category |
Food and Beverages |
| Sector | |
| Tagline/ Slogan |
Always open |
| USP |
Wide range of services and is open round the clock |
| Twenty Four Seven Convenience Store STP | |
| Segmentation |
Convenience retail stores |
| Target Market |
Upper middle class and middle class people |
| Positioning |
Preferred choice of the modern, busy consumer for round-the-clock convenience in a friendly and safe environment. |
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