Godrej Natures Basket SWOT Analysis
Here is a detailed SWOT analysis of Godrej Natures Basket covering strengths, weaknesses, opportunities and threats.
Godrej Natures Basket Strengths
- Differentiates itself from other supermarkets by offering a wide variety of international brands of varied food products
- Offers value-added such as home delivery, customer credit, customer loyalty programs, clubs etc.
- Extremely friendly and well-trained staff
- Strategically located gourmet stores at high street locations in metro cities
- Strong backing of parent company helps establish brand image
Above are the strengths in the SWOT Analysis of Godrej Natures Basket. The strengths of Godrej Natures Basket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Godrej Natures Basket Weaknesses
- The stores operations have still not achieved break-even financially
- Future growth calls for huge investment expenditure and debt
These were the weaknesses in the Godrej Natures Basket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Godrej Natures Basket Opportunities
- Gourmet retails sector in India is still small and niche-few competitors in India
- This segment has massive buying power, is relatively price insensitive and growing fast.
- Foray into online e-commerce selling channel
Above we covered the opportunities in Godrej Natures Basket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Godrej Natures Basket Threats
- Rising attrition rates and labour cost in India
- Recession in real estate sector and rising cost of land and development
The threats in the SWOT Analysis of Godrej Natures Basket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Godrej Natures Basket SWOT analysis.
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About Godrej Natures Basket
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Godrej Natures Basket Overview | |
|---|---|
| Parent Company |
Godrej Group |
| Category |
Food Retail |
| Sector | |
| Tagline/ Slogan |
World Food Store |
| USP |
International and gourmet food selection |
| Godrej Natures Basket STP | |
| Segmentation |
Supermarket retail segment |
| Target Market |
Up-market urban consumers |
| Positioning |
To be India’s foremost retail destination for fine foods from across the World. The Gourmet retail chain stocks the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world. |
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