Here is a detailed SWOT analysis of WH Smith covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of WH Smith. The strengths of WH Smith looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the WH Smith SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in WH Smith SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of WH Smith are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WH Smith SWOT analysis.
About WH Smith
The table below gives the brand overview along with its target market, segmentation, positioning & USP
WH Smith Overview | |
---|---|
Parent Company |
WH Smith |
Category |
Books, stationary, magazines, newspaper |
Sector | |
Tagline/ Slogan |
- |
USP |
More than 200 years old: First newsagent in the Smith family opened in 1792 |
WH Smith STP | |
Segmentation |
Income, hobby, attitude |
Target Market |
High income, reading, travelers |
Positioning |
Being a responsible business is a high priority |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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