Here is a detailed SWOT analysis of Cotswold Outdoor covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Cotswold Outdoor. The strengths of Cotswold Outdoor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Cotswold Outdoor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Cotswold Outdoor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Cotswold Outdoor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cotswold Outdoor SWOT analysis.
About Cotswold Outdoor
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Cotswold Outdoor Overview | |
---|---|
Parent Company |
Lion Adventure Cooperatief UA |
Category |
Outdoor Clothing and Equipment |
Sector | |
Tagline/ Slogan |
“Outdoor, Action, Travel” |
USP |
Over 3 decades of experience in selling outdoor equipment; Expert training to staff; Expert Boot-fitting, Rucksack Fitting |
Cotswold Outdoor STP | |
Segmentation |
People doing outdoor leisure/adventure activities |
Target Market |
Physically Active families, Adventurous People, Holiday Makers, Duke of Edinburgh's Award candidates |
Positioning |
Price (Competitive Pricing), People – Expert trained staff |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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