Here is a detailed SWOT analysis of A.F. Blakemore covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of A.F. Blakemore. The strengths of A.F. Blakemore looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the A.F. Blakemore SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in A.F. Blakemore SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of A.F. Blakemore are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the A.F. Blakemore SWOT analysis.
About A.F. Blakemore
The table below gives the brand overview along with its target market, segmentation, positioning & USP
A.F. Blakemore Overview | |
---|---|
Parent Company |
A.F. Blakemore |
Category |
Convenience Store |
Sector | |
Tagline/ Slogan |
Achieve sustainable growth together The Blakemore Way |
USP |
Have been led by 3 generations of the Blakemore family; Pioneer in developing local convenience stores across England and Wales |
A.F. Blakemore STP | |
Segmentation |
People who have irregular working hours or work shifts and might go for impromptu purchases |
Target Market |
Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time |
Positioning |
A.F Blakemore is always there for the consumer whenever and wherever he needs, -- when payday is far, when winter is near, when mornings are lazy, when nights are big |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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