Bunnings Warehouse SWOT Analysis
Here is a detailed SWOT analysis of Bunnings Warehouse covering strengths, weaknesses, opportunities and threats.
Bunnings Warehouse Strengths
- Wide network of around 250 stores in Australia
- Everyday low prices and loyalty programs
- Free advices and trainings for do it yourself customers
- Well trained consultants available for doing specialized jobes in home
- One of the biggest household hardware retail chain in Australia
Above are the strengths in the SWOT Analysis of Bunnings Warehouse. The strengths of Bunnings Warehouse looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bunnings Warehouse Weaknesses
- Non availability of an online purchase platform
- People doing it themselves the wrong way can create negative attitude towards the brand
- People will associate it with self-service and thus the perceived level of service will be less
These were the weaknesses in the Bunnings Warehouse SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bunnings Warehouse Opportunities
- Can offer online purchase platform
- More people wanting to build outdoor hangout places in their homes
- Growing number of home owners in the country
Above we covered the opportunities in Bunnings Warehouse SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bunnings Warehouse Threats
- Competition from similar hardware retailers in the country
- The growing number of companies which takes contract maintenance jobs will reduce the hardware purchase among domestic users
- The global economic scenario may lead to people investing less on houses and the hardware industry can be easily effected
The threats in the SWOT Analysis of Bunnings Warehouse are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bunnings Warehouse SWOT analysis.
About Bunnings Warehouse
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bunnings Warehouse Overview | |
|---|---|
| Parent Company |
Wesfarmers Limited |
| Category |
Household Hardwares |
| Sector | |
| Tagline/ Slogan |
Lowest prices are just the beginning |
| USP |
Hardware products and expert advices at the low prices |
| Bunnings Warehouse STP | |
| Segmentation |
Home owners/ Contractors |
| Target Market |
Do it yourself customers, contractors and builders |
| Positioning |
All the hardware tools and products for the lowest price |
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