Nails Inc SWOT Analysis
Here is a detailed SWOT analysis of Nails Inc covering strengths, weaknesses, opportunities and threats.
Nails Inc Strengths
- Associated with Fashionistas wanting to make their nails look stylish.
- Targets wide range of customers offers department store concessions for some and also has champagne nail bar for the uber rich.
- Also offers training to beauty therapists.
- Largest nail bar chain in UK serving 10000 customers per week.
- Also offer very speedy services.
- Voted best nail polish and best brand stylist.
Above are the strengths in the SWOT Analysis of Nails Inc. The strengths of Nails Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nails Inc Weaknesses
- They offer only nail paint, which is a very limited range of cosmetics and hence the scope of business is also limited.
- The prices of beauty productsare higher than other parlors which might limit the target group
These were the weaknesses in the Nails Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nails Inc Opportunities
- More young working women professionals living away from home and becoming fashion conscious. Hence their target group is increasing fast.
- Increasing purchasing power parity leading to improved lifestyles e.g – more spending on cosmetics and beauty therapy.
- Expand network, product selectionand reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued. They are opening stores in other countries.
- Also opened Get Lashed – diffusion brand for false eyelashes.
Above we covered the opportunities in Nails Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nails Inc Threats
- Intense competition from other beauty parlors who offer a wider range of services apart from only nail paint.
- Increase in price of raw materials and services can dilute operations
- Competition laws and lack of large scale development space leading to merger of many stores and also difficulty in expansion of business.
The threats in the SWOT Analysis of Nails Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nails Inc SWOT analysis.
About Nails Inc
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nails Inc Overview | |
|---|---|
| Parent Company |
The Paint Shop |
| Category |
Nail bar chain |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Have been at the helm of beauty treatments in UK offering customer specific designs. |
| Nails Inc STP | |
| Segmentation |
Fashionistas wanting an attractive nail paint. |
| Target Market |
Enthusiastic fashion conscious women wanting to be creative and stylish. |
| Positioning |
Ail Nails Inc is positioned as a luxury nail bar chain which women associate with beauty, style and fashion. |
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