Here is a detailed SWOT analysis of HomeGoods covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of HomeGoods. The strengths of HomeGoods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the HomeGoods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in HomeGoods SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of HomeGoods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the HomeGoods SWOT analysis.
About HomeGoods
The table below gives the brand overview along with its target market, segmentation, positioning & USP
HomeGoods Overview | |
---|---|
Parent Company |
TJX Companies |
Category |
Home furnishing, home improvement |
Sector | |
Tagline/ Slogan |
Be HomeGoods Happy; Irresistible finds exceptional prices |
USP |
Distinctive home fashions at irresistible prices |
HomeGoods STP | |
Segmentation |
Families looking for setting up new homes or refurbishing existing ones at an affordable price |
Target Market |
Working middle class and upper middle class families, looking to add style to their homes |
Positioning |
Place of unique and beautiful finds offered discounts in department and specialty store prices every day |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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