The Body Shop SWOT Analysis
Here is a detailed SWOT analysis of The Body Shop covering strengths, weaknesses, opportunities and threats.
The Body Shop Strengths
- Huge franchisee network of 2,600+ franchised stores in 60+ countries
- Wide range of products of more than 1,200 and a culture of continuous innovation in its product variety
- Well-designed store layout and ambience creates customer attraction
- Has a high brand value and is viewed as a socially responsible company because of its engagement in many philanthropic activities
- Very good supplier network. Sources raw materials through Community trade fairs.
Above are the strengths in the SWOT Analysis of The Body Shop. The strengths of The Body Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Body Shop Weaknesses
- There is very little advertising of its products
- Due to franchisee system little control by the proprietors
- Number of retail outlets limited which impacts sales volumes
These were the weaknesses in the The Body Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Body Shop Opportunities
- With the increasing awareness of natural and eco-friendly products it has a huge potential to grow
- The number of online buyers are increasing and hence it can use its website portal for sale and free delivery that will increase its market share
Above we covered the opportunities in The Body Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Body Shop Threats
- The products use some exquisite raw materials from all across the world. So legislations or some problems in trade with supplier countries can heavily impact its operations
- There is very stiff competition in the cosmetic market with a new brand launching itself every day. Some companies are selling natural products made according to the customer’s needs and may become a serious threat to The Body Shop
- Economic downturn can hamper sales
The threats in the SWOT Analysis of The Body Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Body Shop SWOT analysis.
About The Body Shop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Body Shop Overview | |
|---|---|
| Parent Company |
L'Oréal group |
| Category |
Cosmetics |
| Sector | |
| Tagline/ Slogan |
Nature's way to beautiful |
| USP |
Natural ingredients |
| The Body Shop STP | |
| Segmentation |
Higher income, urban man and women |
| Target Group |
Beauty and health conscious women of higher income group, cosmopolitan customers |
| Positioning |
Luxury natural care for the body |
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