Topps Tiles SWOT Analysis
Here is a detailed SWOT analysis of Topps Tiles covering strengths, weaknesses, opportunities and threats.
Topps Tiles Strengths
- Britain’s largest tile and wooden floor specialist with over 330 stores all across the country.
- Huge collection of products with online colour selection and price check options.
- Online portal has facilities like Tile visualizer that facilitates better customer satisfaction
- Well informed staff and consulting services helps it increase its business
Above are the strengths in the SWOT Analysis of Topps Tiles. The strengths of Topps Tiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Topps Tiles Weaknesses
- Online service is not very great with a number of customer complaints of late or missed delivery.
- Low brand awareness and limited geographic presence
These were the weaknesses in the Topps Tiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Topps Tiles Opportunities
- Emerging countries like India are having a boom in the real estate sector. Toss can penetrate into these countries
- They can make their consulting services strong as new home makers want customised products a new fresh look to their homes. Advising on interior designing can be included.
- Introduce interior designing tips which can boost services
Above we covered the opportunities in Topps Tiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Topps Tiles Threats
- With the recent recession and slump in the housing market its sales have dipped
- Competitor activities can affect business performance
The threats in the SWOT Analysis of Topps Tiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Topps Tiles SWOT analysis.
About Topps Tiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Topps Tiles Overview | |
|---|---|
| Parent Company |
Founders Ted Derbyshire , Alan Brindle |
| Category |
Tiles |
| Sector | |
| Tagline/ Slogan |
Tiles for Everyone |
| USP |
Quality products at value for money prices |
| Topps Tiles STP | |
| Segmentation |
New home owners of middle and upper middle class |
| Target Market |
The youth who are building their homes and want a modern touch to it. |
| Positioning |
Wide variety to cater to everyone’s needs |
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