Here is a detailed SWOT analysis of Toy Kingdom covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Toy Kingdom. The strengths of Toy Kingdom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Toy Kingdom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Toy Kingdom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Toy Kingdom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Toy Kingdom SWOT analysis.
Read Similar SWOT analysis
About Toy Kingdom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Toy Kingdom Overview | |
---|---|
Parent Company |
S M Group - International Toyworld Inc |
Category |
Toy store |
Sector | |
Tagline/ Slogan |
The Amazing toy stores |
USP |
Has been the largest toy store in the Asia Pacific region catering amazing toys through its large chain of hypermarkets and supermarkets. |
Toy Kingdom STP | |
Segmentation |
Toy stores for children |
Target Market |
Children of the age group 0-14 years and also above. |
Positioning |
It is positioned as a toy store where toy shopping becomes fun, easy and convenient. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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