Giant Eagle SWOT Analysis
Here is a detailed SWOT analysis of Giant Eagle covering strengths, weaknesses, opportunities and threats.
Giant Eagle Strengths
- Over 175 local stores which are company owned
- Over 50 stores with a franchisee model having 35,000+ employees
- Over 160 fuel station/convenience with the store name GetGo (GetGo is a subsidiary of Giant Eagle)
- “Advantage Card” customer loyalty program
- Strong presence in the Pittsburgh area, almost monopoly
- Pharmacy support is a great advantage
- Subsidiaries such as market district, GetGo, Giant Eagle Express and Market District Express are a good addition
Above are the strengths in the SWOT Analysis of Giant Eagle. The strengths of Giant Eagle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Giant Eagle Weaknesses
- Many of the stores are in prime areas, but the stores are sometimes small
- Online service and store coordination is very limited
- Customer service at some store have allegedly been very poor
These were the weaknesses in the Giant Eagle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Giant Eagle Opportunities
- Greater variety on the types of products, such as furniture and garments
- Chain of pharmacy can be a different spin off
- Home delivery in the locality would ensure customer loyalty, especially with senior citizens
Above we covered the opportunities in Giant Eagle SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Giant Eagle Threats
- Large retail chains have taken over a lot of the market share
- Firms with purely online retail such as Amazon are proving as a strong competition
- With online retail, customers are able to compare prizes before visiting the store and purchasing
- Organic food has also become a new trend among many health conscious consumers
The threats in the SWOT Analysis of Giant Eagle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Giant Eagle SWOT analysis.
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About Giant Eagle
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Giant Eagle Overview | |
|---|---|
| Parent Company |
Giant Eagle |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
That's my Giant Eagle Advantage; Lower prices. Uncompromising quality; Make every day taste better |
| USP |
Cater all rounded health and hygene |
| Giant Eagle STP | |
| Segmentation |
Educated home makers |
| Target Market |
Middle and lower middle class |
| Positioning |
A family store |
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