Ahold SWOT Analysis
Here is a detailed SWOT analysis of Ahold covering strengths, weaknesses, opportunities and threats.
Ahold Strengths
- Very good supplier relationship management drives to develop strong long term relation with small and diverse businesses that offer quality product and services
- Vast network of 750+ stores and 200+ fuel stations and operates under many brand names such as Giant Carlisle, Stop & Shop, Martins and Giant Landover
- Ahold operates across many states of the US and District of Columbia.
- Extensive customer reach through e-retail platform of www.peapod.com
- Have deep pockets and thereby can use several promotional and customer relationship management programs to attract customers and expand further
- Extremely efficient and dynamic management team
Above are the strengths in the SWOT Analysis of Ahold. The strengths of Ahold looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ahold Weaknesses
- Huge setback in terms of both capital and brand name when there were litigations against the company for accounting irregularities
- Highly levered firm can be an issues financially
These were the weaknesses in the Ahold SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ahold Opportunities
- Regaining its giant position through brand building and projecting a clean and true image
- Stronger online retail platform can be used to expand globally to the Asian countries which is a untapped market
Above we covered the opportunities in Ahold SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ahold Threats
- Attracting investors after the fraud charges has become difficult and is a threat towards raising new capital
- Intense competition from existing players
- Changing market dynamics and unfavourable govt policies
The threats in the SWOT Analysis of Ahold are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ahold SWOT analysis.
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About Ahold
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ahold Overview | |
|---|---|
| Parent Company |
Koninklijke Ahold N.V |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Better choice. Better value. Better life. Every day. |
| USP |
Globally spread retail stores |
| Ahold STP | |
| Segmentation |
Middle income group |
| Target Group |
Urban Middle income groups |
| Positioning |
Value for money |
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