Here is a detailed SWOT analysis of Popular Holdings covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Popular Holdings. The strengths of Popular Holdings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Popular Holdings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Popular Holdings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Popular Holdings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Popular Holdings SWOT analysis.
About Popular Holdings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Popular Holdings Overview | |
---|---|
Parent Company |
Popular Holdings |
Category |
Publishing and E-learning |
Sector | |
Tagline/ Slogan |
- |
USP |
Leader in Singapore in publishing, distribution, and retail books for the local education market |
Popular Holdings STP | |
Segmentation |
Students, professionals |
Target Market |
Students looking for books and online material |
Positioning |
One stop solution for all literal needs |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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