McKinsey & Company SWOT Analysis
Here is a detailed SWOT analysis of McKinsey & Company covering strengths, weaknesses, opportunities and threats.
McKinsey & Company Strengths
- McKinsey has highly qualified employees who are recruited from various different streams
- The knowledge management system who help in gathering the information
- McKinsey has a wide Geographic reach as it has its presence across the world
- Good relationships with the high level executives of different companies give strong brand loyalty
- McKinsey & Company has a good brand awareness and recall is very high
- They have over 100 offices in 50 countries having an employee base of 11,000+ with nearly 9,000 consultants
- Strong legacy of McKinsey since its inception in 1926
- The company offers management consulting, environmental consulting, research paper publications etc
- McKinsey has actively sponsored events, seminars and conferences to spread more awareness
Above are the strengths in the SWOT Analysis of McKinsey & Company. The strengths of McKinsey & Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
McKinsey & Company Weaknesses
- Tough competition from big industry consultants as well as other knowledge consulting agencies
- Being a global player, McKinsey's business is governed by external factors like government policies, currency fluctuations etc
These were the weaknesses in the McKinsey & Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
McKinsey & Company Opportunities
- McKinsey could diversify from general strategy and venture into other areas of business too
- Increase penetration into emerging economies
- Acquisition of smaller firms can strengthen the market position of McKinsey further
Above we covered the opportunities in McKinsey & Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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McKinsey & Company Threats
- Expansion of existing industry experts can reduce McKinsey's business
- Companies setting up their own knowledge centres with increase and ease in IT
- Economic recession and strict government policies can reduce business
The threats in the SWOT Analysis of McKinsey & Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the McKinsey & Company SWOT analysis.
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About McKinsey & Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| McKinsey & Company Overview | |
|---|---|
| Parent Company |
McKinsey & Co |
| Category |
Consulting |
| Sector | |
| Tagline/ Slogan |
Everything can be measured and what gets measured gets managed |
| USP |
McKinsey has a unique way of presenting publications and making presentations to the clients |
| McKinsey & Company STP | |
| Segmentation |
Advices world’s leading business |
| Target Market |
Clients are Most of the fortune 500 companies |
| Positioning |
McKinsey are internationally acclaimed general strategy consultants |
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