Mercer SWOT Analysis
Here is a detailed SWOT analysis of Mercer covering strengths, weaknesses, opportunities and threats.
Mercer Strengths
- They secured top awards at UK pension awards
- Best brand in Human Resource Consultancy
- It has been ranked by Vault as the No.1 human resource consultancy for several years
- Popular brand amongst the world's top companies
- It has a workforce of nearly 20,000 employees
- Over 150+ offices in 40 countries
Above are the strengths in the SWOT Analysis of Mercer. The strengths of Mercer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mercer Weaknesses
- It has strong presence primarily in US and little global presence
- Its financial services are declining in revenue which is a concern
These were the weaknesses in the Mercer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mercer Opportunities
- Growing HR sector in the world
- There are growing opportunities in developing countries
- Tie-ups with international agencies to increase penetration
Above we covered the opportunities in Mercer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mercer Threats
- Intense competition from other companies
- Concentration of business in one area could lead to decline in revenues.
The threats in the SWOT Analysis of Mercer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mercer SWOT analysis.
Read Similar SWOT analysis
About Mercer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mercer Overview | |
|---|---|
| Parent Company |
Mercer |
| Category |
Human Resource consulting |
| Sector | |
| Tagline/ Slogan |
Consulting. Outsourcing. Investments |
| USP |
They are expert in Human Resource and have won many awards in the same field. |
| Mercer STP | |
| Segmentation |
Organisation looking for HR related solutions |
| Target Market |
All industries and companies |
| Positioning |
Human resource consulting firm |
Browse marketing analysis of more brands and companies similar to Mercer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
