Adobe SWOT Analysis
Here is a detailed SWOT analysis of Adobe covering strengths, weaknesses, opportunities and threats.
Adobe Strengths
- The brand is highly trustworthy in the market
- The products are embedded in 98% of internet enabled desktops, hence increasing customer reach
- Culture of continuous innovation helps adobe to retain customers
- Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
- Has around 9,000 employees globally
- Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
- One of the most trustworthy and recognized brands globally
Above are the strengths in the SWOT Analysis of Adobe. The strengths of Adobe looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Adobe Weaknesses
- The parent company has not developed expertise in linux OS
- Adobe does not have a differentiated product by which it can foray into linux OS
- The creative software packages or suits are not attracting customers as they are too costly
- The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less
These were the weaknesses in the Adobe SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Adobe Opportunities
- The brand is well established in market, brand extension can help in launching newer products
- Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
- As reach of computers is increasing exponentially in industries, more markets are opening
- Acquisition of smaller players can help in increasing product portfolio
Above we covered the opportunities in Adobe SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Adobe
Adobe Threats
- Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
- The newer versions of software are perceived more unstable by some professionals who can create negative publicity
- Some companies have banned adobe to develop products for them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe
The threats in the SWOT Analysis of Adobe are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Adobe SWOT analysis.
About Adobe
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Adobe Overview | |
|---|---|
| Parent Company |
Adobe Systems incorporated |
| Category |
Software products |
| Sector | |
| Tagline/ Slogan |
“Better by Adobe” |
| USP |
Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry |
| Adobe STP | |
| Segmentation |
Young working professionals |
| Target Market |
Creative professionals involved in image editing, animation etc. |
| Positioning |
User friendly software, recognized as standards or benchmarks |
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