Linkedin SWOT Analysis
Here is a detailed SWOT analysis of Linkedin covering strengths, weaknesses, opportunities and threats.
Linkedin Strengths
- Linkedin is known for credible professional accounts including companies, professionals & aspirants
- Linkedin is very popular brand amongst corporates giving huge potential for employees and helps building career
- Its main features help in effective filtering of searches, finding business contacts & connecting with them
- Detailing of every Linkedin profile is very crisp and covers almost all aspects of one's professional career
- Professionals looking for career growth & employment are very active on the platform
- Linkedin is a very useful, and powerful, tool to promote your brand
- Highlights your professionalism & trusted professional site
- Linkedin has more than 500 million active users worldwide
- More than 11000 people are employed with the brand
- Linkedin has a strong backing of its parent brand Microsoft
- Acquisition of SlideShare, Lynda, Connectifier have strengthened its product offering
Above are the strengths in the SWOT Analysis of Linkedin. The strengths of Linkedin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Linkedin Weaknesses
- Allegations against the company for invasion of privacy through email has hurt its brand image
- Fake profiles & alleged data leaks have hurt Linkedin in the past
These were the weaknesses in the Linkedin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Linkedin Opportunities
- Expanding globally specially in the emerging economies can be a huge boost for Linkedin
- Integration with voice & audio call softwares can help the platform in increasing professional connections
- Partnership with mobile operators to increase reach
Above we covered the opportunities in Linkedin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Linkedin
Linkedin Threats
- Government regulations for maintaining privacy can hurt Linkedin
- New upcoming professional networking websites
- Fake accounts and data leaks can be an issue which affect Linkedin's business operations
The threats in the SWOT Analysis of Linkedin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Linkedin SWOT analysis.
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About Linkedin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Linkedin Overview | |
|---|---|
| Parent Company |
Microsoft |
| Category |
Website- Social Networking for professionals |
| Sector | |
| Tagline/ Slogan |
Relationships matter |
| USP |
Linkedin is an efficient professional networking platform connecting professionals globally |
| Linkedin STP | |
| Segmentation |
Internet utilizing computer users |
| Target Market |
Youth inclined towards internet usage and Business networking |
| Positioning |
Linkedin is positioned as a business & professional social networking and identity service |
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