IMDB (Internet Movie Data Base) SWOT Analysis
Here is a detailed SWOT analysis of IMDB (Internet Movie Data Base) covering strengths, weaknesses, opportunities and threats.
IMDB (Internet Movie Data Base) Strengths
- Provides users with a platform to discuss and review various movies and series
- Updated along with new releases with accurate information
- Movie and series are reviewed by experts and rankings are made available which helps users to choose a movie/series
- Has a search option which enables the user to search for any specific movie by actors or any other information
- Available across and integrated with various mobile platforms and social networking websites
- Over 100 million unique users each month
Above are the strengths in the SWOT Analysis of IMDB (Internet Movie Data Base). The strengths of IMDB (Internet Movie Data Base) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
IMDB (Internet Movie Data Base) Weaknesses
- Limited physical presence
- Unable to substitute offline modes of information regarding movies like magazines, TV shows etc
These were the weaknesses in the IMDB (Internet Movie Data Base) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
IMDB (Internet Movie Data Base) Opportunities
- To include the option of downloading by integration with other websites
- Acquiring more partnerships with various production houses
- Providing information about regional movies or series which has a huge fan following
Above we covered the opportunities in IMDB (Internet Movie Data Base) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
IMDB (Internet Movie Data Base) Threats
- Possible breach of copyright issues
- Improved functionalities by competitive movies database
- Newly emerging competitive
The threats in the SWOT Analysis of IMDB (Internet Movie Data Base) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the IMDB (Internet Movie Data Base) SWOT analysis.
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About IMDB (Internet Movie Data Base)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| IMDB (Internet Movie Data Base) Overview | |
|---|---|
| Parent Company |
Amazon.com |
| Category |
Website- Movies & TV |
| Sector | |
| Tagline/ Slogan |
Earth’s Biggest movie Data base |
| USP |
A wide range of information available regarding movies and series |
| IMDB (Internet Movie Data Base) STP | |
| Segmentation |
Internet users |
| Target Market |
Internet users interested into movies and updates regarding same |
| Positioning |
Positioned as an the biggest and most exhaustive information center for movies and series |
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