PC World SWOT Analysis
Here is a detailed SWOT analysis of PC World covering strengths, weaknesses, opportunities and threats.
PC World Strengths
- It is the world’s largest selling computing magazine.
- It boasts of a circulation of more than 8 lakh copies.
- The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc.
- The brand is very popular internationally.
Above are the strengths in the SWOT Analysis of PC World. The strengths of PC World looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
PC World Weaknesses
- The brand has tremendous competition these days from other websites and blogs, which affects market share
- The magazine is assessed to be too tedious and detailed for lay men.
These were the weaknesses in the PC World SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
PC World Opportunities
- The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes.
- By building popular applications on the virtual space the brand can increase its popularity.
- By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract readership.
Above we covered the opportunities in PC World SWOT Analysis. The opportunities for any brand can include prospects of future growth.
PC World Threats
- In India there are several TV shows that cater to technology and computer enthusiasts.
- The internet is a huge and cheaper source of similar information.
- There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.
The threats in the SWOT Analysis of PC World are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the PC World SWOT analysis.
About PC World
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| PC World Overview | |
|---|---|
| Parent Company |
IDG |
| Category |
Magazines |
| Sector | |
| Tagline/ Slogan |
Where in the World? PC World |
| USP |
One of the most popular computing magazines in the world |
| PC World STP | |
| Segmentation |
Technology and computer enthusiasts |
| Target Market |
Technology and computer enthusiasts in the USA and all over the world |
| Positioning |
A magazine that addresses all computing and technology related issues of the tech savvy. |
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