Airtel Digital TV SWOT Analysis
Here is a detailed SWOT analysis of Airtel Digital TV covering strengths, weaknesses, opportunities and threats.
Airtel Digital TV Strengths
- High brand equity riding on constant advertising
- Extensive Distribution channel
- Interactive Services customized for kids and women.
- Sleek and Stylish Polished Set-up box with high in-built memory
- Branding and marketing through TVCs print ads and sponsorships
- High brand recall owing to celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Airtel Digital TV. The strengths of Airtel Digital TV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Airtel Digital TV Weaknesses
- Intense competition means market share is limited
- Issue of DTH services not working in adverse weather conditions is irritating for customers
These were the weaknesses in the Airtel Digital TV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Airtel Digital TV Opportunities
- Exploring World Channels
- Low Market penetration – Scope for growth
- Revenue from interactive services
Above we covered the opportunities in Airtel Digital TV SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Airtel Digital TV Threats
- Evolving regional players with customized options
- High Customer Acquisition Cost
The threats in the SWOT Analysis of Airtel Digital TV are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Airtel Digital TV SWOT analysis.
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About Airtel Digital TV
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Airtel Digital TV Overview | |
|---|---|
| Parent Company |
Bharti Airtel |
| Category |
DTH and Broadcasting |
| Sector | |
| Tagline/ Slogan |
Come Home to the Magic |
| USP |
Exception viewing experiencing using MPEG-4 Technology |
| Airtel Digital TV STP | |
| Segmentation |
Working Men ( Decision Makers) |
| Target Market |
25 years+ middle income group and above |
| Positioning |
Viewing on Airtel DTH is termed as an experience |
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