Funskool Toys SWOT Analysis
Here is a detailed SWOT analysis of Funskool Toys covering strengths, weaknesses, opportunities and threats.
Funskool Toys Strengths
- Big brand name in India
- G.I.Joe is one of the biggest brands in collectible toys
- Has license to some of the most popular comic and movie franchises
- Diverse product portfolio
- Has successfully tapped the wide Indian customer base
- High brand recall with many international brands available
- Good availability across Indian toy stores
Above are the strengths in the SWOT Analysis of Funskool Toys. The strengths of Funskool Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Funskool Toys Weaknesses
- Product portfolio is mostly limited to figures, board games and puzzles
- Durability of the figures are not very high
These were the weaknesses in the Funskool Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Funskool Toys Opportunities
- Leverage the successful brand of Hasbro
- Potential to tap into more franchises
- Reaching out by organizing contests on existing franchises
Above we covered the opportunities in Funskool Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Funskool Toys Threats
- Video games
- Cartoon channels
- Internet
- Outdoor games
- Other similar companies
The threats in the SWOT Analysis of Funskool Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Funskool Toys SWOT analysis.
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About Funskool Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Funskool Toys Overview | |
|---|---|
| Parent Company |
JV between MRF and Hasbro |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
Learn with Funskool |
| USP |
#1 toy brand in India |
| Funskool Toys STP | |
| Segmentation |
Collectible toys based on characters of various comics and film franchise |
| Target Market |
Children and collectors of toys |
| Positioning |
To create unique and exciting collectibles for people across all ages |
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