Discovery Toys SWOT Analysis
Here is a detailed SWOT analysis of Discovery Toys covering strengths, weaknesses, opportunities and threats.
Discovery Toys Strengths
- Leading brand in toys for early childhood education
- Wide product range starting from toys to be used at birth to those that can be used for children older than 8 years
- Educational consultants to facilitate the correct usage of the toys to gain maximum impact
- Specializes in toys for autistic children and those with special needs
Above are the strengths in the SWOT Analysis of Discovery Toys. The strengths of Discovery Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Discovery Toys Weaknesses
- Poor distribution in brick-and-mortar stores
- Limited brand recall due to lack of advertising activities
These were the weaknesses in the Discovery Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Discovery Toys Opportunities
- To expand its reach to other global markets beyond USA and Canada
- Venture further into educational material in the form of books
- Expand presence through tie-ups with local stores across the USA
Above we covered the opportunities in Discovery Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Discovery Toys Threats
- Increasing usage of educational applications on electronic devices poses a threat to these toys
- Cheaper alternatives in the form of i-pad applications etc.
- Easy cannibalization by other brands
The threats in the SWOT Analysis of Discovery Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Discovery Toys SWOT analysis.
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About Discovery Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Discovery Toys Overview | |
|---|---|
| Parent Company |
Discovery Toys |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Teach.Play.Inspire |
| USP |
Educational toys for kids of all ages |
| Discovery Toys STP | |
| Segmentation |
Parents interested in educational toys |
| Target Market |
Young children from upper middle and upper class |
| Positioning |
Helping parents educate their children through toys |
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