In House Production SWOT Analysis
Here is a detailed SWOT analysis of In House Production covering strengths, weaknesses, opportunities and threats.
In House Production Strengths
- In House has built up a vast infrastructure for a total production environment for television software, documentaries, TV commercials, music videos and feature films for local, regional and international production
- IHPL has bought to the Indian television successful array of studio-based shows which have redefined stand up comedies and scale of the formatted shows
- Created a distinct niche for itself in the market for ads, corporate videos, and a/v's
- Its ability to access international resources and talent also contributes significantly to setting it apart from competition
- Successfully sourced many highly successful films for the television channels
- Capitalized on the growing demand for 'quality' programming of the mushrooming satellite channels
Above are the strengths in the SWOT Analysis of In House Production. The strengths of In House Production looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
In House Production Weaknesses
- Lacking in promotion and marketing efforts
- After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop
These were the weaknesses in the In House Production SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
In House Production Opportunities
- Explore initiatives like acquisition ofproduction and marketing rights of successful and performing programmes
- Explore more opportunities in television content production
- for Hindi and regional channels
- Acquire media properties on an on-going basis
- To build a library of television programs that may be exploited in the domestic and international markets
- Export television software to countries in Asia, Europe, USA, Africa and the Middle East
- Produce international quality television software for leading Indian and Offshore terrestrial and satellite television channels
Above we covered the opportunities in In House Production SWOT Analysis. The opportunities for any brand can include prospects of future growth.
In House Production Threats
- Interest rate fluctuations
- Regulatory and technological changes
- Very competitive entertainment industry
- Taste of viewers / audience of entertainment industry may undergo changes
- Economic downturn may affect operating performance
The threats in the SWOT Analysis of In House Production are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the In House Production SWOT analysis.
About In House Production
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| In House Production Overview | |
|---|---|
| Parent Company |
World Media Group "WMG" |
| Category |
Broadcasting& Cables |
| Sector | |
| Tagline/ Slogan |
Deliver Compelling Creative Content across multiple delivery platforms |
| USP |
Create a world class entertainment organization with high quality creative products encompassing all areas of existing & new mass communication |
| In House Production STP | |
| Segmentation |
TV Viewers, Business houses, Commercial or non-commercial organizations |
| Target Market |
Middlesection of the pyramidin tier-1 and tier-2 cities |
| Positioning |
In House is one of the top premier production houses in India and is one of the few production houses with integrated product. |
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