Doordarshan SWOT Analysis
Here is a detailed SWOT analysis of Doordarshan covering strengths, weaknesses, opportunities and threats.
Doordarshan Strengths
- Legacy
- Reaches to maximum population especially in remote areas
- Stand out from all other channels
- Caters to multiple demands - News, Soaps, Movies, Information, ODIs
- Carries burden of social responsibility
- Addresses National Issues
- National Integration
- Special programmes to educate farmers
- Does not need special cable tv connection to watch
Above are the strengths in the SWOT Analysis of Doordarshan. The strengths of Doordarshan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Doordarshan Weaknesses
- Strict rules of channel make programmes less creative
- Shows are not popular amongst SEC A, B
- No presence on internet to provide broadcasted programmes
- Poor quality of programs in terms of creativity and execution
These were the weaknesses in the Doordarshan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Doordarshan Opportunities
- Need to more vibrant and commercial
- Higher investments and more creativity
- Buying exclusive rights of major events
Above we covered the opportunities in Doordarshan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Doordarshan Threats
- Other private channels catch viewership by showing kind of content audience wants to see like latest movies, sports, daily soaps etc
- Private channels turning into HD quality are attracting viewers
- Rigid format of programmes and stringent norms make viewer dispassionate about Doordarshan
The threats in the SWOT Analysis of Doordarshan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Doordarshan SWOT analysis.
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About Doordarshan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Doordarshan Overview | |
|---|---|
| Parent Company |
Prasar Bharti, Govt of India |
| Category |
Entertainment TV Channel |
| Sector | |
| Tagline/ Slogan |
Satyam Shivam Sundaram |
| USP |
Reach and availability in every corner of India |
| Doordarshan STP | |
| Segmentation |
Urban and Rural population, SEC C, D & E |
| Target Market |
All family members, individuals of all ages |
| Positioning |
Single channel caters to all demands |
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