Funko Toys SWOT Analysis
Here is a detailed SWOT analysis of Funko Toys covering strengths, weaknesses, opportunities and threats.
Funko Toys Strengths
- User friendly and interactive website
- Has signed major licensing deals with Lucas Film, Hasbro, Marvel etc.
- Has popular toylines like Pop! Vinyl, wobblers and sitters etc.
- Has high brand awareness and good brand image
- Great toy store format
Above are the strengths in the SWOT Analysis of Funko Toys. The strengths of Funko Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Funko Toys Weaknesses
- Limited visibility in toy market
- Low accessibility via internet i.e. available on limited websites
- Limited reach in Asian countries
These were the weaknesses in the Funko Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Funko Toys Opportunities
- Market in growing economies
- Growing fan base for cult characters
Above we covered the opportunities in Funko Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Funko Toys Threats
- Threat of replicas
- No exclusivity
The threats in the SWOT Analysis of Funko Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Funko Toys SWOT analysis.
About Funko Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Funko Toys Overview | |
|---|---|
| Parent Company |
Funko |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
For producing licensed bobble heads |
| Funko Toys STP | |
| Segmentation |
Taste of people with respect to TV shows, books, music, movies; Interested in toys and collectibles |
| Target Market |
Fans of cult TV shows, movies, books, comics interested to collect related action figures and toys |
| Positioning |
High quality action figures and collectibles from cult TV shows, movies, books, comics, music |
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