MEGA Brands America SWOT Analysis
Here is a detailed SWOT analysis of MEGA Brands America covering strengths, weaknesses, opportunities and threats.
MEGA Brands America Strengths
- Variety of products like building blocks, puzzles, colouring set etc.
- License to use popular characters like Barbie and Power Rangers
- Focus on safe products for children
- Distribution network in over 100 countries
- TIe-ups for producing branded character products
Above are the strengths in the SWOT Analysis of MEGA Brands America. The strengths of MEGA Brands America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MEGA Brands America Weaknesses
- Low focus on marketing and limited global reach means market share is low
- Involvement in lawsuits, gave it a bad name
These were the weaknesses in the MEGA Brands America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MEGA Brands America Opportunities
- Can introduce unique products which can be marketed globally
- Focus on new marketing campaigns for increase brand recall
- Can have associations with leading e-tailers
Above we covered the opportunities in MEGA Brands America SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MEGA Brands America Threats
- Intense competition from competitors
- Fluctuating economic scenarios and unstable currency values
- Unfavorable govt and political conditions can also affect exports
The threats in the SWOT Analysis of MEGA Brands America are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MEGA Brands America SWOT analysis.
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About MEGA Brands America
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MEGA Brands America Overview | |
|---|---|
| Parent Company |
MEGA Brands Inc. |
| Category |
Arts, stationery, toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
MEGA bloks brand is very popular among children |
| MEGA Brands America STP | |
| Segmentation |
Children and kids toys and puzzle games |
| Target Market |
Children (2-10 years) with preference for puzzles and building blocks |
| Positioning |
Interactive games |
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