Lemon Mobiles SWOT Analysis
Here is a detailed SWOT analysis of Lemon Mobiles covering strengths, weaknesses, opportunities and threats.
Lemon Mobiles Strengths
- Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
- Regional languages support, Indian calendars, Torch
- Most phones are dual SIM/Triple SIM phones
- Due to Java support a lot of basic applications can be run
- Celebtrity brand ambassador
Above are the strengths in the SWOT Analysis of Lemon Mobiles. The strengths of Lemon Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lemon Mobiles Opportunities
- Low-end phones market has become very competitive
- Cut-throat competition has made Dual-SIM phones being available
- Can be used as simple second phones
Above we covered the opportunities in Lemon Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lemon Mobiles Threats
- Threat from low price well known brands
- Other lower end phones brands
The threats in the SWOT Analysis of Lemon Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lemon Mobiles SWOT analysis.
About Lemon Mobiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lemon Mobiles Overview | |
|---|---|
| Parent Company |
Fastrack Communications Pvt. Ltd |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Dependability in style; Tomorrow has changed |
| USP |
Moderate functions at low price |
| Lemon Mobiles STP | |
| Segmentation |
Low-Medium range Basic Phones market |
| Target Market |
Low income consumers, Tier-2 cities, Villages |
| Positioning |
Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone |
1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia
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