Astellas Pharma SWOT Analysis
Here is a detailed SWOT analysis of Astellas Pharma covering strengths, weaknesses, opportunities and threats.
Astellas Pharma Strengths
- Strong product pipeline supported by a workforce of over 14,000
- Astellas pharma has management policies with strong emphasis on CSR
- Considerable presence in organ transplant segment
- Well defined global compliance structure which reduces regulatory issues
- Presence in approx 15 countries
- Expertise R&D in infectious diseases, diabetes, gastrointestinal diseases etc
Above are the strengths in the SWOT Analysis of Astellas Pharma. The strengths of Astellas Pharma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Astellas Pharma Weaknesses
- Limited presence in emerging markets and overdependence on the Japanese market
- High reliance on few blockbuster drugs like Prograf, Harrnal, Vesicare
These were the weaknesses in the Astellas Pharma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Astellas Pharma Opportunities
- Increasing global ageing population
- Increase in health awareness
- Tie-ups with global pharma brands and hospitals
Above we covered the opportunities in Astellas Pharma SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Astellas Pharma Threats
- Natural disasters in Japan which disrupts major business operations
- Reduction in spending on healthcare
- Global economic slowdown
The threats in the SWOT Analysis of Astellas Pharma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Astellas Pharma SWOT analysis.
Read Similar SWOT analysis
About Astellas Pharma
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Astellas Pharma Overview | |
|---|---|
| Parent Company |
Astellas Pharma |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
Leading light for life; Changing tomorrow |
| USP |
They are research driven organization operating in over 40 countries with thrust on ethical pharmaceuticals. |
| Astellas Pharma STP | |
| Segmentation |
Urology, organ transplant, infection, immunology segment |
| Target Group |
Medical representatives, healthcare professionals |
| Positioning |
They want to contribute in improving health of people through innovative & reliable healthcare |
Browse marketing analysis of more brands and companies similar to Astellas Pharma. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
