Perrigo SWOT Analysis
Here is a detailed SWOT analysis of Perrigo covering strengths, weaknesses, opportunities and threats.
Perrigo Strengths
- It has over 8700 well trained employees and a strong revenue
- Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole
- U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.
- Acquisitions helped the brand establish its presence
- Has won accolades like Fastest growing companies, best of the best company
Above are the strengths in the SWOT Analysis of Perrigo. The strengths of Perrigo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perrigo Weaknesses
- Govt policies and regulations often slow down the production and affects efficiency
- Limited presence in emerging markets
These were the weaknesses in the Perrigo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Perrigo Opportunities
- Increasing awareness about medical insurance
- Rising living standards
- Increasing US ageing population with more prevalence of neurological disorders
Above we covered the opportunities in Perrigo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Perrigo Threats
- The market for generic prescription drugs is subject to intense competition from other manufacturers.
- Large pharmaceutical companies launching their own generic version of a branded product.
- Counterfeiting, replication, or other tampering with its products
The threats in the SWOT Analysis of Perrigo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Perrigo SWOT analysis.
About Perrigo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Perrigo Overview | |
|---|---|
| Parent Company |
Perrigo |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
Providing the World with Quality, Affordable health care products |
| USP |
Largest manufacturer in US of private label over-the-counter pharmaceuticals |
| Perrigo STP | |
| Segmentation |
API, over the counter drugs, nutritional drugs, consumer healthcare |
| Target Market |
Specialty healthcare professionals & retail outlets |
| Positioning |
Delivering affordable, consistent quality products that always meet regulatory requirements. |
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