Ranbaxy SWOT Analysis
Here is a detailed SWOT analysis of Ranbaxy covering strengths, weaknesses, opportunities and threats.
Ranbaxy Strengths
- Top 10 Global Generic Company with a spread over 125 countries
- over 13,000 well trained Employees, over 50 nationalities
- Strong presence in the International market with a major share and a strong presence in India as well
- It has operations in nearly 50 countries and has 7 manufacturing plants
Above are the strengths in the SWOT Analysis of Ranbaxy. The strengths of Ranbaxy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ranbaxy Weaknesses
- It is heavily dependent upon generics for its revenue generation
- Constantly regulated policies by the govt means operational efficiency is affected
These were the weaknesses in the Ranbaxy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ranbaxy Opportunities
- increasing health awareness
- Improvement in distribution network & brand building
- They can leverageSynriam, anti-malarial drug in brand building
Above we covered the opportunities in Ranbaxy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Ranbaxy
Ranbaxy Threats
- Increasingly stringent FDA Regulations
- Exchange rate fluctuations
- Global economic slowdown
The threats in the SWOT Analysis of Ranbaxy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ranbaxy SWOT analysis.
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About Ranbaxy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ranbaxy Overview | |
|---|---|
| Parent Company |
Ranbaxy |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
New boundaries, new Horizons; Trusted medicines healthier lives |
| USP |
It is India’s largest pharmaceutical company |
| Ranbaxy STP | |
| Segmentation |
Anti-Infectives, Cardiovascular & Diabetes, Dermatological, Neuro-Psychiatry, Pain management, Gastro-Intestinal, Nutritional |
| Target Market |
Healthcare professionals, wholesalers, generic distributors, and hospitals |
| Positioning |
A diversifies global healthcare company focused on patient’s needs |
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