Here is a detailed SWOT analysis of Aetna covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Aetna. The strengths of Aetna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Aetna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Aetna SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Aetna
The threats in the SWOT Analysis of Aetna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aetna SWOT analysis.
About Aetna
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Aetna Overview | |
---|---|
Parent Company |
Aetna Inc |
Category |
Health Care |
Sector | |
Tagline/ Slogan |
We want you to know |
USP |
Life, death, health, or injury -- Aetna's got an insurance policy to cover it |
Aetna STP | |
Segmentation |
HMO, PPO , POS, HSA – Health savings account |
Target Market |
Doctors, hospitals, employers, patients, public officials |
Positioning |
Traditional and consumer-directed health insurance products |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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