Essilor International SWOT Analysis
Here is a detailed SWOT analysis of Essilor International covering strengths, weaknesses, opportunities and threats.
Essilor International Strengths
- Responsible for creating Varilux, the world's first progressive lens which corrects presbyopia and allows clear vision in the wearer's near, intermediate and far vision
- Operates in over 100 countries over five continents
- One of the world's largest manufacturer of ophthalmic lenses, dominating the market on every continent
- Leader in North America through acquisition of FGX International
- Strong brand reputation and presence across the world
Above are the strengths in the SWOT Analysis of Essilor International. The strengths of Essilor International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Essilor International Weaknesses
- Activities are largely focused on research and development – Scope for concentration on sales and mareting and improving brand equity
- Limited presence in emerging markets
These were the weaknesses in the Essilor International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Essilor International Opportunities
- Innovation at all levels - products, services and marketing
- conquer the middle of the range, in developed countries,
- pursuing a policy of acquisitions and partnerships with prescription laboratories and distributors
- conduct initiatives at a very early stage in the value chain to offer information, check-ups and supply lenses, in regions of the world where access to optical care is difficult.
Above we covered the opportunities in Essilor International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Essilor International Threats
- Narrow portfolio of products – Can diversify to mitigate risks
- Government regulations and industry stagnation
- Competitive industry with focus on technology
The threats in the SWOT Analysis of Essilor International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Essilor International SWOT analysis.
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About Essilor International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Essilor International Overview | |
|---|---|
| Parent Company |
Essilor International S A |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
Seeing the world better |
| USP |
design to manufacture, the group develops a wide range of lenses to correct and protect eyesight |
| Essilor International STP | |
| Segmentation |
Healthcare |
| Target Market |
Prescription laboratories and Optical professionals |
| Positioning |
To allow as many people as possible to see well to improve their quality of life |
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