St Jude Medical SWOT Analysis
Here is a detailed SWOT analysis of St Jude Medical covering strengths, weaknesses, opportunities and threats.
St Jude Medical Strengths
- Sells products in more than 100 countries and has over 20 operations and manufacturing facilities worldwide
- Balanced portfolio of major new growth drivers
- Recognized by FORTUNE magazine as one of America’s Most Admired Companies for six consecutive years
- Joint marketing partnership with Abbott Laboratories
- Strong brand name and widespread operations
Above are the strengths in the SWOT Analysis of St Jude Medical. The strengths of St Jude Medical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
St Jude Medical Weaknesses
- Product recall due to device failure resulting in negative publicity
- Employment and financial problems in recent years – characterized by elimination of global work force
These were the weaknesses in the St Jude Medical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
St Jude Medical Opportunities
- Acquisitions and mergers to improve product portfolio
- Word on brand image and brand recall
- Increase geographical reach with more manufacturing and distribution outlets
Above we covered the opportunities in St Jude Medical SWOT Analysis. The opportunities for any brand can include prospects of future growth.
St Jude Medical Threats
- Technological capabilities of competitors
- Competition at international level
- FDA sanctions/warnings over product portfolio
The threats in the SWOT Analysis of St Jude Medical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the St Jude Medical SWOT analysis.
About St Jude Medical
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| St Jude Medical Overview | |
|---|---|
| Parent Company |
St Jude Medical |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
More Control. Less Risk |
| USP |
invests in technologies that improve patient care while reducing the economic burden of epidemic diseases like heart failure, hypertension, coronary artery disease, depression and migraine on global health care systems. |
| St Jude Medical STP | |
| Segmentation |
Cardiac rhythm management, Atrial fibrillation, Cardiovascular and Neuromodulation. |
| Target Market |
People who treat cardiac, neurological and chronic pain patients, worldwide |
| Positioning |
Advancing the practice of medicine by reducing risk wherever possible and contributing to successful outcomes for every patient. |
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