Synthes SWOT Analysis
Here is a detailed SWOT analysis of Synthes covering strengths, weaknesses, opportunities and threats.
Synthes Strengths
- Most of the market for sales of screws, plates, bone grafts and other products to treat skeletal injuries
- Acquisition with J & J giving greater scope of economies
- Presence across all major continents – Asia, America, Europe and Africa
- Market leader in treatment of trauma victims
- Strong brand equity with loyal customers
Above are the strengths in the SWOT Analysis of Synthes. The strengths of Synthes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Synthes Weaknesses
- Inspite of acquisition, customers would still have sufficient alternative suppliers in all of the markets concerned
- Controversy regarding allegations of shipping “adulterated and misbranded” products as part of unlawful clinical trials
- Limited presence in emerging economies and limited brand recall
These were the weaknesses in the Synthes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Synthes Opportunities
- Improve product portfolio with newer technologies
- Trauma market is less vulnerable to other markets with respect to economic pressure or more scrutinyfrom health insurers
- exclusive relationship between Synthes and the surgeon-led AO Foundation
Above we covered the opportunities in Synthes SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Synthes Threats
- With acquisition by J&J, other medical firms will respond aggresively
- Integration complications with acquired firm and acquiring firm
- Price wars and substitute products
The threats in the SWOT Analysis of Synthes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Synthes SWOT analysis.
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About Synthes
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Synthes Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
People inspired |
| USP |
We are inspired whenever we see more can be done |
| Synthes STP | |
| Segmentation |
Physical trauma, spine, craniofacial, mandible and chest implants, medical power tools, biomaterials |
| Target Market |
Trauma, Spine, Craniomaxillofacial (CMF), Biomaterials and Power Tools |
| Positioning |
Patient driven , Surgoen focus, innovation ,highest quality standards, education of customers, leveraging insights of surgeons, acting ethically and respectfully at all times |
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