Edwards Life Sciences SWOT Analysis
Here is a detailed SWOT analysis of Edwards Life Sciences covering strengths, weaknesses, opportunities and threats.
Edwards Life Sciences Strengths
- Largest maker of artificial heart valves.
- Broad product portfolio enabling Edwards to sustain leading position in heart valve market
- Increased focus on R&D providing competitive advantage
- Company's sells its products under different brand names, including Carpentier- Edwards, Fogarty, PERIMOUNT and Swan-Ganz.
Above are the strengths in the SWOT Analysis of Edwards Life Sciences. The strengths of Edwards Life Sciences looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Edwards Life Sciences Weaknesses
- Product recalls may have a negative impact on the brand image of the company
- Edwards issued a product recall of its product,ovaFlex delivery system, which was manufactured earlier
These were the weaknesses in the Edwards Life Sciences SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Edwards Life Sciences Opportunities
- New product launches likely to help address broader customer base
- Growing incidence of cardiovascular diseases
- Reaching emerging economies through tie ups and associations
Above we covered the opportunities in Edwards Life Sciences SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Edwards Life Sciences Threats
- Intense competition could reduce the company’s market share
- Healthcare reform in the US may have negative impact on demand for healthcare products
- Industry consolidation could affect profitability
The threats in the SWOT Analysis of Edwards Life Sciences are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Edwards Life Sciences SWOT analysis.
About Edwards Life Sciences
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Edwards Life Sciences Overview | |
|---|---|
| Parent Company |
Edwards Life Sciences |
| Category |
Health care |
| Sector | |
| Tagline/ Slogan |
A Global Leader in the Science of Heart Valves and Hemodynamic Monitoring |
| USP |
Financial Relationship with US Physicians - bringing transparency to relationships with physicians will help the public better understand the critical role that physicians play in the advancement of medical technology and patient care |
| Edwards Life Sciences STP | |
| Segmentation |
Health care equipment required in hospitals and clinics |
| Target Market |
Tissue heart valves, heart valve repair products, cardiac surgery systems, critical care products and vascular technologies |
| Positioning |
Partners with physicians to innovate products designed to help patients live longer, healthier and more productive lives |
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