Mankind Pharma SWOT Analysis
Here is a detailed SWOT analysis of Mankind Pharma covering strengths, weaknesses, opportunities and threats.
Mankind Pharma Strengths
- It is one of the largest pharmaceutical company in India and was ranked No.1 Company of India as per Prescription/Doctor/Month audit of IMS-Health
- The company's product pipeline ranges from pharma to over-the-counter and FMCG brands, which include Adiction, Gas-O-Fast, Kaloree1, Kustody, PregaNews and Unwanted72
- A strong distribution network with 62 C&F agents & 6000 Stockists.
- Their ads are quite strong unlike other contraceptive brands; selling products in unconventional places like paan shops has helped product sales
Above are the strengths in the SWOT Analysis of Mankind Pharma. The strengths of Mankind Pharma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mankind Pharma Weaknesses
- Presence in very niche categories which constitute a very small part of consumer’s regular purchases
- It is perceived more of a Pharma company and not that strong in FMCG
These were the weaknesses in the Mankind Pharma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mankind Pharma Opportunities
- With growing awareness and modernization, the demand for its products is bound to rise
- Related diversification into growing categories
- With growth in modern retail, it should look into opportunities of how to cater to this channel
Above we covered the opportunities in Mankind Pharma SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mankind Pharma Threats
- Intense and increasing competition amongst other FMCG companies
- The needs that its brands cater to are not openly discussed in Indian culture which makes promotion and advertising a little difficult
- Competition from unbranded and local products
The threats in the SWOT Analysis of Mankind Pharma are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mankind Pharma SWOT analysis.
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About Mankind Pharma
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mankind Pharma Overview | |
|---|---|
| Parent Company |
Mankind |
| Category |
Personal care and pharma |
| Sector | |
| Tagline/ Slogan |
Mankind serving life |
| USP |
One of the fastest growing companies through aggressive product launch and promotion strategies |
| Mankind Pharma STP | |
| Segmentation |
Medicines, OTC and FMCG products |
| Target Market |
All Indian households especially middle class |
| Positioning |
Company whose mission is to support a healthy & active lifestyle through a broad portfolio of Pharma, OTC & FMCG products |
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