Shree Cement SWOT Analysis
Here is a detailed SWOT analysis of Shree Cement covering strengths, weaknesses, opportunities and threats.
Shree Cement Strengths
- Shree Cement is one of the biggest cement manufacturers in North India.
- It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal etc.
- It also plays in the power sector with Shree Power and Shree Mega Power brands.
- It received Golden Peacock Award for Business Excellence
- Shree Cement was rated among top 20 best companies to work for in India by Business Today, Mercer and TNS (2008–09).
- It also received Award for good performance in Cost Management by Institute of Cost and Works Accounts of India (ICWAI)(2008–09).
Above are the strengths in the SWOT Analysis of Shree Cement. The strengths of Shree Cement looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shree Cement Weaknesses
- It operates only in Northern States, so it does not have major presence other parts of the country.
- Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.
- It does a lot lesser branding activities when compared to famous Indian brands.
These were the weaknesses in the Shree Cement SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Shree Cement Opportunities
- It can expand its operations pan India.
- It can also look for mergers and acquisitions with regional leaders in different Indian markets.
- Government policies would also be pro manufacturing as it wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow in the country.
Above we covered the opportunities in Shree Cement SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shree Cement Threats
- It would face strong competition from Indian Players when it tries to expand operation pan India.
- There is a high risk involved in expanding into other parts as the brand awareness is lesser right now. So it should work on creating pan India brand awareness and then enter other markets.
- Increased operating costs & reducing marketing share
The threats in the SWOT Analysis of Shree Cement are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Shree Cement SWOT analysis.
Read Similar SWOT analysis
- .
- 2. JK Cement SWOT Analysis
- 3.
- 4. ACC Limited SWOT Analysis
About Shree Cement
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Shree Cement Overview | |
|---|---|
| Parent Company |
Shree Cement |
| Category |
Construction Materials-Cement |
| Sector | |
| Tagline/ Slogan |
Sasta Nahin, Sabse Achcha |
| USP |
Superior Strength cement |
| Shree Cement STP | |
| Segmentation |
Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder |
| Target Market |
Customers and Builders in both Public and private sector in all tier cities |
| Positioning |
Supreme quality cement with high strength |
Browse marketing analysis of more brands and companies similar to Shree Cement. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
