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  3. Host Hotels & Resorts SWOT Analysis

Host Hotels & Resorts SWOT Analysis

Here is a detailed SWOT analysis of Host Hotels & Resorts covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Real Estate and Construction category Last Updated: October 23, 2023Read time:

Host Hotels & Resorts Strengths

  1. One of the Leaders in Hotel Business across the world
  2. Strong brand name e.g. Hyatt, Ritz-Carlton, Sheraton, and Westin.
  3. This company has a loyal customer base
  4. Excellent customer service
  5. Strong online service growth
  6. Good asset management and Strategic capital allocation

Above are the strengths in the SWOT Analysis of Host Hotels & Resorts. The strengths of Host Hotels & Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Host Hotels & Resorts Weaknesses

  1. Limited customer base and small employee workforce
  2. Heavily depend only on hotel business; need to be diversified for sustainable growth

These were the weaknesses in the Host Hotels & Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Host Hotels & Resorts Opportunities

  1. Its properties are managed by third parties, opportunities in same field by owing these properties as self management.
  2. More opportunity for Wedding, Entertainment event, Theme parks, Cooperates meeting center & Conference.
  3. Acquisition and merger for its growth.
  4. Partnership with travel agencies for increasing its Business.

Above we covered the opportunities in Host Hotels & Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Host Hotels & Resorts Threats

  1. As the market tends to recover at a slow place, many people cannot travel as much as they use to. This hurts the traveling industry which poses a threat to the company.
  2. Terrorist attacks pose a major threat to companies.
  3. Natural earthquake and disaster
  4. Economic slowdown
  5. As real estate prices fall, this lowers the value of the company.

The threats in the SWOT Analysis of Host Hotels & Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Host Hotels & Resorts SWOT analysis.

About Host Hotels & Resorts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Host Hotels & Resorts Overview
Parent Company

Host Marriott

Category

Operation and Investment in Hotel/Motel Business

Sector

Real Estate and Construction

Tagline/ Slogan

The premier lodging Estate industry; We bring the city to life

USP

Best in Class performance, service

Host Hotels & Resorts STP
Segmentation

People in major cities who require  luxury and upper upscale hotels

Target Market

Upper scale people, Corporate

Positioning

Premier lodging


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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