British Land SWOT Analysis
Here is a detailed SWOT analysis of British Land covering strengths, weaknesses, opportunities and threats.
British Land Strengths
- Their properties are adaptable to a wide range of trading formats
- Location advantage as London is a global financial centre
- Rated as good or excellent by 80% of their customers
- Entered numerous joint ventures to expand its operations
Above are the strengths in the SWOT Analysis of British Land. The strengths of British Land looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
British Land Weaknesses
- Current planning legislation limits development of new space
- Limited global presence
- Uncertainty and fluctuations in asset values are high
These were the weaknesses in the British Land SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
British Land Opportunities
- Increased demand in UK for existing high quality retail accommodation
- Shortage of supply of prime retail assets
- Geographic expansion
Above we covered the opportunities in British Land SWOT Analysis. The opportunities for any brand can include prospects of future growth.
British Land Threats
- Risk of retailers collapsing due to uncertainty in economy
- Increase in tax rates
- Economic downturn
The threats in the SWOT Analysis of British Land are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the British Land SWOT analysis.
About British Land
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| British Land Overview | |
|---|---|
| Parent Company |
British Land |
| Category |
Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK |
| Sector | |
| Tagline/ Slogan |
UK’s largest listed retail landlord |
| USP |
High Quality |
| British Land STP | |
| Segmentation |
Real Estate |
| Target Market |
High quality occupiers committed to long leases |
| Positioning |
Well located, high quality, sustainable developments |
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