Lend Lease Corporation Limited SWOT Analysis
Here is a detailed SWOT analysis of Lend Lease Corporation Limited covering strengths, weaknesses, opportunities and threats.
Lend Lease Corporation Limited Strengths
- Over 50 years of experience
- Strong global presence due to international tieups and penetration
- Well diversified portfolio of assets
- Growing in the public and private sector through acquisitions, especially in Australia
- Strong brand presence and financial stability
Above are the strengths in the SWOT Analysis of Lend Lease Corporation Limited. The strengths of Lend Lease Corporation Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lend Lease Corporation Limited Weaknesses
- Vulnerable to various local economies which is a concern
- Uncertainty and fluctuations in asset values are high
These were the weaknesses in the Lend Lease Corporation Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lend Lease Corporation Limited Opportunities
- Higher retail growth in developing countries
- Scraping of house density laws
- Growing green building construction
Above we covered the opportunities in Lend Lease Corporation Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lend Lease Corporation Limited Threats
- Fragile economic condition of UK
- Skilled labour shortage
- Fluctuating interest rates
The threats in the SWOT Analysis of Lend Lease Corporation Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lend Lease Corporation Limited SWOT analysis.
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About Lend Lease Corporation Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lend Lease Corporation Limited Overview | |
|---|---|
| Parent Company |
Lend Lease Group |
| Category |
Property development, investment and construction |
| Sector | |
| Tagline/ Slogan |
One of the world’s leading fully integrated property and infrastructure solutions providers |
| USP |
Innovativeness and customer centric approach |
| Lend Lease Corporation Limited STP | |
| Segmentation |
Real estate Operations primarily in Australia, Asia, UK, Europe, Middle East and US |
| Target Market |
Corporates, high and medium income groups |
| Positioning |
Flexible and creative capital approach |
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