Emaar Properties SWOT Analysis
Here is a detailed SWOT analysis of Emaar Properties covering strengths, weaknesses, opportunities and threats.
Emaar Properties Strengths
- Well diversified portfolio due to focused expansion and diversification strategy
- Arab world’s biggest listed developer
- Strong global presence with operations across 36 countries
- Entered numerous joint ventures to expand its operations
- Location advantage since Dubai is considered as one of the best locations in the world for real estate investment
Above are the strengths in the SWOT Analysis of Emaar Properties. The strengths of Emaar Properties looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Emaar Properties Weaknesses
- Vulnerable to risks of various local economies
- New limits on loan might reduce demand and operational flexibility
These were the weaknesses in the Emaar Properties SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Emaar Properties Opportunities
- Strong signs of recovery in the Dubai property sector
- Investor Law would make investment more attractive in Dubai
- Expansion in new markets
Above we covered the opportunities in Emaar Properties SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Emaar Properties Threats
- Another property bubble
- Fluctuating interest rates
- Global economic crisis
The threats in the SWOT Analysis of Emaar Properties are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Emaar Properties SWOT analysis.
About Emaar Properties
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Emaar Properties Overview | |
|---|---|
| Parent Company |
Emaar Group |
| Category |
Global property developer and provider of premier lifestyles |
| Sector | |
| Tagline/ Slogan |
Quality lifestlye across the globe |
| USP |
Innovative and high quality real estate development |
| Emaar Properties STP | |
| Segmentation |
Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America |
| Target Market |
High income group and business corporates |
| Positioning |
Creates value-added, master-planned communities that meet full spectrum of lifestyle needs |
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